![]() ‘They turned to holistic medicine, feeding me only organic and biodynamic food-you didn’t know it was called that then, you just knew it was good for you and came straight from the farm,’ the now-healthy Koronczay recalls. “At only four years old, Boldijarre Koronczay, the Hungarian-born CEO and personality behind Eminence Organic Skin Care, was diagnosed with leukemia, and given a 0.1% chance of survival. So, I did plenty of research, stumbling upon this Day Spa Magazine article, “5 Questions with Boldijarre Koronczay”: When my company was first hired by Eminence, the good Berkeley girl in me was suspicious and arrogantly condescending about this “fancy girly silly company”. What does this have to do with Eminence Organic Skin Care? Everything. Vaseline could both moisturize skin and lips and lubricate machinery!Ĭaption: Marlo Thomas narrating her famous “Free to Be, You and Me” story, “Ladies First.” There was no question who the villain of the story was! After all, bar soap could clean both my face and the dishes. I was encouraged to stick with practical products like Ivory Soap and Vaseline. Spa treatments, facials, cleansers, masques, treatments, moisturizers, anti-aging serums, concentrated oils, skincare products, perfumes, exfoliants, toners, mists, luxury hotels, flying first class, shaving or (gulp) waxing bikini hair, lipstick, any make-up at all, fancy big amazing weddings, massage treatments, high heels, fancy dresses, lingerie, letting a man open a door, asking for directions, mascara, hair treatments… You get the idea. This list of feminine things to avoid included: But, they fell into this category of feminine, high-end spa and luxury skincare products meant to keep a woman down… and therefore, I shouldn’t buy them. Berkeley culture at that time taught me organic was good, but “feminine” was bad.īeing raised as a girl in Berkeley during the Women’s Liberation Movement, meant that incredible high-quality products, like Eminence Organics, were good for their organic natural contents…. It makes me want to cry when I think of how determined she was to make it easier for me to more freely pursue my dreams.īerkeley enveloped us both into this experimental community of goodhearted young passionate people fighting for a better life for all.īut, there was a catch. She was a new generation of powerful strong women, breaking ceilings for their daughters and sons to expand our sense of self and what was possible. ![]() The benefit? As an adult conscious consumer, I now know better than most how to discern truth from fraud, accuracy from sneaky marketing, and slanted politicized propaganda from thoughtfully researched positive reputable reliable information I can trust.Īs a young girl, Berkeley was utopia! My mom raised me as a single parent while simultaneously getting her PhD in City Planning from UC Berkeley (only the 3 rd woman to do so). In the hippie culture and UC Berkeley environment where you were taught to question everything, I was raised from day one to look carefully at labels, seek out natural organic ingredients, and know how to identify fake advertising from a legitimate composition of ingredients. Isn’t it strange when something seemingly insignificant happens which then creates such an epiphany it changes you forever? Let me explain.īeing raised in Berkeley in the 70’s has single-handedly had both the greatest impact and the greatest hindrance on my decision making. I was preparing to write a powerful post, titled “Free to Be, You & Me,” about how not to get swept up by beauty products that come in small bottles, and how it is all just a lot of hype. After all, I was raised to consider beauty products to be a bit of a fad. When I first began researching the brand for our project, I let my skepticism be known. ![]() My company was hired by Eminence Organic Skin Care to work on their Organic Farm in Hungary, and also the Eminence Kids Foundation, and through this experience, I spoke a few times with the owner, Boldijarre Koronczay.My childhood anthem was “Free to Be You & Me.”.I believe transparency is absolutely essential, so before I get ahead of myself, there are 3 things you need to know: If you are curious and want to learn more, read on. I’m almost embarrassed to publish this article, but I know there are other women (and men) out there like me, who might like to know about Eminence Organics products. So, I’m a Berkeley girl who decided to try Eminence Organic Skin Care to see what all the fuss was about.
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